Are you a KFC Whore?

i was a KFC the other day and they were doing a world hunger relief promotion. Which is good, no making fun of someone who is trying to feed chicken to the chicken-less, but they had a blurb that said
text KFCWHR to (some number) which kind of made me smile.

KFCWHR was my old nickname when I was in Plumbers College (I dropped out of course for more trivial pursuits).